Xianzuo Index: "Digital + Brand" Employment Classical Construction Industry High Quality Development
Core Tip: Overall, the development of the immortal industry is mainly manifested: First, the quality benefits have been steadily improved.
The second is that the regional brand effect appears.
The third is to enhance the innovation. On the morning of March 18th, "Xinhua · Xianyou Xianzuo Industrial Development Index Report (4th Quarter 2019)" was officially released. Deputy Director, deputy director of the Ministry of Industrial Cultural Development Center, Industrial Culture Development Center, deputy researchers, to prepare the development of Xianyou Xianzhu’s industrial development index, is the high-quality development of Energy in Energy, the high-quality development and stimulating Xianyou regional cultural innovation and creation Powerful measures. This will further guide the industry enterprises to produce management and management, all fields, and coordinate technology, management, products, brands, organizations, art and model innovations, and promote the improvement of the improvement of the fairy industry, improve industries, enterprises, and product competition. Force, cultivate a number of quality companies with stronger innovation, competitiveness and development vitality.
It is reported that in order to promote the development of the immortal industry, promote brand building, Oct 2019, "Xianzu" was selected as "Xinhua News Agency National Brand Project, Services Industry," Xinhua News Agency National Brand Engineering Office released "China Economic Information Society" Xinhua · Xianyou Xianzuo Industrial Development Index. " Index combined with statistics and Internet big data, from industrial strength, brand influence and development potential, the index evaluation system of the immortal industry development index, comprehensive reflection of immortal industrial development status, intuitive development of brand influence development Clearly present the future development potential for industrial growth, and provide reference for industrial growth and brand value improvement, enhances fairy as the discourse rights and influence of the classical furniture market. This period report focuses on the fourth quarter of 2019 and the development of immortal industries in 2019.
The payment of the nuclear reported a detailed interpretation of this issue.
Overall, the development of the immortal industry is mainly manifested as: First, the quality benefits have increased steadily. In the first-4 quarter of 2019, the immortal industrial development index increased significantly than 2018.
After years of development, Xianyou Xianzu Industrial has formed four craft production gatherings including the top, the tail, Daji, and Lai Bian, and became one of the three hundred billion industrial clusters in Putian City. In particular, the number of enterprises in 2019 is reduced in 2018, but the main business income, logistics shipments, gross production, etc. are maintained. This shows that the continuous extension of regional agglomeration and innovative chains, invested strong driving force into the improvement of the improvement of the fairy industry.
The second is that the regional brand effect appears. Pay great importance to the value of the brand value, promote brand culture, and improve product connotation, and improve product pricing rights.
In 2019, Xianzu brand’s brand was rapidly improved, and the brand influence continued to expand, further enhanced the recognition, credibility and reputation of "Xianzu" products.
Brand cultivation provides "soft support" for industry transformation and upgrading. The third is to enhance the innovation. Thanks to the high attention of talent training, standard development and intellectual property rights, the industrial innovation potential index has greatly improved. The immortal professional team has exceeded 8,000, and the number of talents, especially high-skilled talents. In 2019, the innovative potential index became an important driving factor in the growth rate of more than 10% per quarter. At the same time, promote digital transformation, create an innovative measures for the "Internet + Classical Furniture" depth fusion of digital economic platforms, enhance the potential of immortality, which has brought power to the immortal industry.
Zhou Jingnan, a researcher of the Palace Museum, said that the report system is comprehensive, quoted, rich in data, and has made a lot of pre-period work, and it is possible to comprehensively reflect the development of the immortal industry, which is beneficial to build the "barometer" and "wind direction standard" and "wind direction standard" in the development of classical craft furniture industry. .